I recently had a bit of an adventure when trying to find a local SEO. All I wanted was ideally a company based around Swindon in Wiltshire, with a good track record and someone helpful at the end of the phone, it actually proved to be quite a difficult task. I would just like to add that it wasn’t for this website as you have probably realised due to it’s current search engine ranks, so how did I find a good seo company who I am happy to work with?
First things first, I went on to good old Google and did a search for “seo companies in wiltshire”, it suggested a couple of companies who looked good but also several directories and review type websites, but then it dawned on me I was searching for the word “companies”, none of the businesses I was looking for would probably use that keyword as they are a company, singular not plural, although perhaps they should! So I changed my search accordingly and used the singular of the search term, right enough, some of the same ones came up again (a good sign I was thinking) along with a few new ones.
Next I started to contact some of them, it soon became apparent that many were not actually that local to me, in fact whilst most were genuine local seo companies there were a few which were not from the UK at all, they had applied optimisation techniques to certain pages to make them appear in the listings for other areas, quite clever but I wanted someone truly local, so started to check their contact pages.
I also started checking what type of services were on offer, was it just basic seo, or did they mention keyword research and the importance of on and off page factors, such as links, title tags and alt tags? I also had a quick look at their blogs to make sure they were kept up to date. I wasn’t looking for someone who updated it every day, but at least once a month was a good sign. On some the grammar was awful, which made me click back and look at another, on some the posting was so basic that it seemed too simple for a professional company, I was looking for one which had elements of the process discussed which I hadn’t considered or at least couldn’t do myself (apologies if this is starting to sound like the Goldilocks story), so in the end I narrowed it down to a couple.
Both of them were appearing in what I now understand to be Google local listings aka Google places, but also organically on the natural results. Note I did not even pay any attention to the paid listings at the top and side of the page, these are pay per click, so anyone can appear there, regardless if they are in the UK, let alone in Wiltshire.
Eventually I settled on a company and they have already come up with some sound advice and seem to be creeping my site up the search engine ranks, not as fast as I would like, but then again I’m rather impatient (what do you mean, I’m not number 1 after a month! lol) but joking aside, they do seem to be doing a great job already, I will post again here about it and let you know who they are as time progresses.